Why More and More People Buy Jewellery Online

By Mark Andrew Woodcock

It is becoming increasingly popular to buy jewellery online as savvy shoppers can find massive discounts and a huge range of items at just the click of a mouse. Internet shopping has seen a massive rise in popularity as less people are venturing onto the high street or into shopping centres. Consumers can purchase anything imaginable through the internet including their weekly food, clothes, electronics and even houses! The jewellery market has been quick to respond to this shift in shopping habits and there is now a huge range of jewellery available to buy online. The large brands have secured a presence for themselves on their own websites by adding a shopping section onto their original website or creating a new one. Smaller stockists and independent retailers are starting to take advantage of the internet to promote and sell their products and their presence is growing. Complete pieces of jewellery can be purchased over the internet and there is also an increase in the number of designers offering a custom-made service where they will design a piece of jewellery to your exact requirements based on an online specification form filled in by the customer.

Internet only shopping sites such as ASOS have become extremely popular over recent years and the market has opened up for internet jewellery shops too, specialising in unique pieces and on trend designs. This has been reflected in the shopping sections of glossy magazines who regularly recommend online jewellery stockists for their contemporary designs and value for money. Some people say that a picture says a thousand words and many high end jewellery designers are taking advantage of advertising in magazines and newspapers to promote a new range or collection and including only their website name and possibly a telephone contact number. This automatically directs possible consumers onto their website where, if the pages are shopper friendly, they sell their products. The majority of larger businesses offer reasonable delivery prices and a free returns service if you are unhappy with your purchase, all supported through secure payment methods and assured delivery processes.

Whether you have a specific piece of jewellery in mind or are looking for advice on good investment pieces, jewellery stockists can provide consumers with information of everything jewellery related, be it different types of metal, what colour stone suits which colouring, how to match the perfect engagement and wedding ring and how to choose the perfect gift for a loved one.

Men are no longer purchasing jewellery solely for their female friends and family. There has been a sharp rise in the sale of male jewellery, developing from the classic sovereign rings and solid chains into more sophisticated designs incorporating colour and shape. According to a study by Mintel, the reported sales of men’s jewellery reached £275 million last year representing 11% of the overall UK jewellery market. Overall the UK jewellery market was worth £2.5 billion in 2008, a rise of 7% over the previous five years. With figures like this it is obvious that the market for jewellery is increasing as are the ways in which consumers can purchase inexpensive or top end pieces. This is an outcome of the way in which jewellery designers are following the direction of fashion houses and bringing out more ranges per year to complement the different fashions and trends each season.

The presence of jewellery designers at the major fashion shows is growing sharply as designers are keen to draw inspiration from the catwalk. London Fashion Week included a jewellery exhibition in the grounds of the National History Museum, signifying the combination of influences from history and the modern world on jewellery designs of today. There will always be a market for jewellery and if you buy jewellery online you can find an exact match for your specification, sourcing the perfect colour, size and price. For consumers demanding ever higher quality and value for money the internet offers the best forum through which to buy jewellery.

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